Word: rapped
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...band’s fan singles, as well as “Last Kiss,” reportedly the band’s biggest single ever. In the tradition of such albums, there are also some interesting missteps—bassist Jeff Ament’s odd-ball rap song “Sweet Lew” is probably the weirdest track on the album. In the end, the album does most of the work of a Best Of, reprising the different stages of the band’s career and showcasing some highlights, only with the added attraction...
...into the rear of a Ford V16 party van with two underlings. There will be no party tonight. His driver is taking him to XM Satellite Radio's New York City studios, where Dash and his Roc-A-Fella crew put on a weekly talk show to plug his rap, clothing and film empire. Slouched in his leather seat, Dash grabs control of the CD remote and makes a selection. It isn't Roc-A-Fella superstar Jay-Z, with whom Dash launched the company from his Harlem apartment eight years ago, or even Dirt McGirt, a.k.a. Ol' Dirty Bastard...
Dash's new business plan fits him like a Roc-A-Fella hoodie. This fall he started Roc Music, the first hip-hop company to produce rock, alternative and R. and B. He's flipping the turntables: over the past decade, pundits have lauded rap for "going mainstream" and finding suburban skater punks far from the smoked-out city neighborhoods where the music was founded. With Roc Music, Damon Dash is formally inviting rock into the hip-hop world. "I've had 20 albums go gold or platinum," he says. "Why can't I have that in rock, soul...
Diversification is part of a hip-hop mogul's DNA. Russell Simmons, the godfather of urban marketing, and Sean (P. Diddy) Combs have set the standard. To really make it in the $5 billion rap business, you have to mix more than beats. You have to be into fashion, movies and maybe even a Broadway play. Simmons founded Def Jam records and runs Phat Fashions, a $263 million clothing line, and produced Def Poetry Jam on Broadway. P. Diddy, a star recording artist, also runs Bad Boy Records, a $325 million clothing line and two restaurants...
Almost every big rap star has a line of clothes, but only Roc-A-Fella lifts its own drink. Tired of seeing liquors like Allied Domecq's Courvoisier profit from mentions in songs, Roc-A-Fella partnered with William Grant & Sons, a Scottish distiller, to release Armadale, a premium vodka, last January. Armadale has already produced a $700,000 profit as well as criticism of Dash for pushing liquor to kids. Dash sees a double standard. "We're not saying kids should drink it," he says. "We're saying, 'Hey, kids, you can start a business.' Is it a negative...