Word: rappers
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...with one famous director after another: Bertolucci, Ivory, Neil Jordan (Interview with the Vampire) and Jonathan Demme (Beloved). Her co-stars have ranged from Nolte in Jefferson ("F______ funny. What a toilet mouth," she says, again citing a quality she obviously admires in her leading men) to the late rapper Tupac Shakur in Gridlock'd ("I was rude to him. 'What's that tattoo?' I'd ask. We had a flirty-rude relationship...
Well, there's music in the air, but it ain't campfire songs. It's the sound of white rapper Eminem and his gay-taunting, mom-bashing, wordplay-loving new album The Marshall Mathers LP (Aftermath/Interscope). The old take on white rappers (circa the 15-min.-long Vanilla Ice era) was that they were, for the most part, whites who wanted to be black. But the new breed of white rappers--guys like Eminem, Kid Rock and the punkish Bloodhound Gang--is proudly white, and they tell you all about it on their songs (Kid Rock's new album...
...glimpse the future now. Product placement in movies is an obvious instance of where advertising has slipped outside its traditional container into entertainment. MTV--an entertainment medium designed expressly to sell records--is another classic example. Every time a rapper mentions a brand of anything in a song, advertising slips into art. If you have a Harley-Davidson tattoo, you're there already. If you wear a T shirt with a logo on it, you're also there but with less pain. Eventually, every surface that can display a message will be appropriated for advertising...
...Rapper Dr. Dre and the rock band Metallica separately filed suits against Napster and several universities this spring. Metallica named Yale, Indiana University and University of Southern California in its suit...
...long afterward, you're at the office, writing the story. One of your editors calls. Is this rapper really going to break big? he asks. Are we going to be seeing her in magazines and newspapers and photo spreads in the days and weeks ahead? You reply, Absolutely...