Word: rappers
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PEOPLE: The new Superman; Disney's real-life soap; Midler holds forth; an Asian-American rapper...
...rival in a hip-hop battle show on BET told JIN to "leave rap alone and keep making fortune cookies." But last week the Miami-born son of Chinese immigrants became the first Asian-American rapper to release an album on a major label. On The Rest Is History, Jin plays off his roots in a way that has sparked controversy among Asian Americans. He calls himself "the original Chinky-eye M.C." and raps about labor abuses ("The sneakers on your feet cost 100 a pop/ My people get 15¢ a day in sweatshops") and interracial dating...
...cultural hegemony. (Amélie star Audrey Tautou and director Jean-Pierre Jeunet are back with a World War I film, A Very Long Engagement.) The foundation of internationally successful writers like Amélie Nothomb and Bernard-Henri Lévy is, of course, their command of French. Rapper MC Solaar makes crafty, creative use of French lyrics. And Publicis ceo Maurice Lévy has assembled the globe's fourth-largest advertising network without diluting the agency's French flair. In all these cases, a willingness to use English hasn't meant selling French short. "Once you demonstrate...
...director of planning for Ogilvy & Mather in Hong Kong. "But black culture can be aggressive, and Nike softens it to make it more acceptable" to Chinese. At a recent store opening in Shanghai, Nike flew in a streetball team from Beijing. The visitors humiliated their opponents while speakers blasted rapper 50 Cent as he informed the Chinese audience that he is a P-I-M-P with impure designs on their mothers...
...Nike's promotions, urban hip-hop culture is all the rage among young Chinese. One of Beijing's leading DJs, Gu Yu, credits Nike with "making me the person I am." Handsome and tall under a mop of shoulder-length hair, Gu got hooked on hip-hop after hearing rapper Black Rob rhyme praises to Nike in a television ad. Gu learned more on Nike's Internet page and persuaded overseas friends to send him music. Now they send something else too: limited-edition Nikes unavailable in China. Gu and his partner sell them in their shop, Upward, to Beijing...