Word: rappers
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...YORK—As I watched P. Diddy strut on stage, Rage Against the Machine blaring in the background, I couldn’t get past a cynical dose of skepticism. In a heavily air-conditioned auditorium at New York University, the rapper-turned-record-producer-turned-social-activist pontificated behind a podium on his latest public relations offensive, “Citizen Change.” Think MTV’s Rock the Vote, but more bling-bling. Instead of selling albums, the inventor of the remix was now pitching his program to sell voting to our notoriously apathetic...
...retailer eFashion Solutions and self-described "hick from the sticks," was lingering near the display booth for Rocawear, rapper Jay-Z's apparel line, at a fashion trade show in Las Vegas in February. Suddenly hip-hop impresario Damon Dash, who is Rocawear's celebrity CEO and JayZ's longtime business partner, grabbed Foy's hand and leaned his shoulder against Foy's--"a half a hug," Foy calls it. "eFashion Solutions. Nice," a smiling Dash told Foy. "Real nice." Dash dished out "props" for good reason: powered by eFashion's Web design and marketing, Rocawear is on pace...
...What rapper-actor-designer wants to deal with IP addresses, anyway? "Anyone would have questions about setting up websites, especially someone whose main job is to record hit music," says Marshal Cohen, senior analyst at NPDFashion World. That's where the Web company, based in Secaucus, N.J., steps in. eFashion helps with image work too. Silano Foy--who, like her husband, is a former Calvin Klein exec--sits down with Kimora Lee Simmons to review each garment displayed on Baby Phat's site. In the corner of eFashion's warehouse are two mannequins, one for Rocawear's Web shots...
...outselling Usher and Avril Lavigne. I couldn't tell you who half these people are. My kids were very impressed that I outsold Usher. And then they showed me who he was. I said, "Oh, I get it. Is he a rapper...
...stars from Britney Spears to Tim McGraw are cashing in on ring-tone royalties. The most popular phone tune at the moment: rapper 50 Cent's In Da Club...