Word: rappers
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...Philadelphia elite, has transformed itself into the nation's hottest marketer of clothing for urban black teens--and their eager imitators among suburban kids and dads of all races. Flip on MTV, Black Entertainment Television or an ESPN postgame press conference, and you're bound to see rapper Nelly in a bright orange Spirits of St. Louis jersey (the basketball team folded in 1976) or Tampa Bay Buccaneers football star Warren Sapp in a Kelly green, early 1980s Philadelphia Eagles getup. (Sapp wore a series of M&N throwbacks--which retail for $250 to $470--throughout Super Bowl week.) Lebron...
What's the big attraction? "The materials, the colors are just a little different, a little special," says rapper Fabolous, whose album Street Dreams debuted at No. 3 in March and includes a track, Throwback, dedicated to M&N. Fabolous adds, "If I wear a Dr. J jersey at a show in Philly or a Jerry West joint in L.A., I know the crowd will go crazy...
...replicas of old sports jerseys--like a 1970s mustard yellow and brown number from the San Diego Padres. He liked what he saw. Combs wore 10 of the jerseys, sold by Philadelphia-based sports-nostalgia company Mitchell & Ness, at different times during the American Music Awards last year. Rappers like Bow Wow and Snoop Dogg followed, choosing royal blue 1960s L.A. Lakers duds for videos and concerts. Now Reuben Harley, 29, Mitchell & Ness's marketing director (and the man who met with Combs), says the jerseys have helped boost the company's annual sales to $25 million in 2002 from...
...SENIOR UPDATE: Senior bar nights are the most awkward assemblages of ’03ers since the freshman-week ice cream bash. Of course, back then, wannabe rapper Casey B. Weinstein ’03 was asking girls “Where are you from?” and “Do you live in Wigg too?” Now he asks “Who you be with?” “Whatchoo drinkin’?” and, inevitably, “Tell me who’s your weed...
...panelists advertised, rapper Guru and syndicated columnist Florence Anthony, were not able to attend the forum...