Word: rapping
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Adam Yauch--one-third of the Beastie Boys--will turn 40 in August. In rap years, 40 is 400. That leads to an obvious question that Yauch, in his ancient wisdom, anticipates: "Is it awkward being onstage with a walker? The answer is yes. Yes, it is," he says with a nod of his silver head. "The walker gets caught up in the wires. It can be very dangerous...
...releasing their sixth album, To the 5 Boroughs (out June 15), the Beastie Boys--Yauch; Mike Diamond, 38; and Adam Horovitz, 37--insist they are neither too old nor too wise for rap. They make an excellent case for themselves. Yauch fantasizes about building a medieval catapult on his roof to shower fruit on his neighbors. Diamond asks charmingly tactless questions about the salaries of TIME employees. Horovitz, the only childless Beastie, proudly calls himself Uncle Fart Joke. Even their music, which they take kind of seriously, is something of a gag. Diamond: "People ask us about this album like...
...radical right. The problem with those is not politics but priorities. There's nothing wrong with having a point of view, but there's a lot wrong with the prosody of a line like "George W.'s got nothing on we/We got to take the power from he." In rap, rhyme still has to come before reason...
...RAP...
This generation's business strategies and goals far outpace their parents'. Drunknmunky, for instance, publicizes its popularity with hip-hop acts like Cypress Hill and Linkin Park and sponsors raves and rap concerts. Kim's ambitions include music and video-game production, accessories, bags and shoes. "I'd like to be more of a household brand, not just a clothing company--like [Ralph Lauren's] Polo," he says. Unlike their parents, Kim and his peers pursue deals outside their immigrant communities; Drunknmunky works with partners in FUBU, the African-American-owned clothing line. Instead of hewing to production, most Korean...