Word: rapport
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...issuing snappy bulletins from the executive suite, and Curtis had a brash new tone of voice. After weeks of rumor, Culligan's appointment to the job (TIME. July 6) was no surprise; it came as an unmistakable acknowledgment of Curtis' need for a new and nourishing rapport with Madison Avenue...
...former vice president of the National Broadcasting Co. (where he turned the Today and Tonight shows into moneymakers), Culligan could lead Curtis to a new rapport with Madison Avenue-a necessary ingredient in any improvement at Curtis. Said one advertising executive: "Culligan is a tiger of a salesman." Faint Hope. Curtis is in desperate need of a tiger. In the past year, the company has experimented with a variety of schemes the family had traditionally opposed. The sacred subscription lists of its five magazines (the Post, Ladies' Home Journal, Holiday, American Home and Jack and Jill) have recently been...
...pitch, ranging from raucous frenzy of hushed placidity. The work requires great virtuosity throughout, but these demands always have a purpose: for example, the piano provides either intricate counterpoint or a clamoring backdrop for the violin's protesting flourishes. Kirchner and Silverstein had the necessary technique, and established the rapport such music needs...
...internationally renowned innovator of reinforced-concrete building techniques spent his first Charles Eliot Norton lecture discussing the "rapport between technique and aesthetics" in construction. To demonstrate the inseparability of these "material and spiritual" components of architecture, Nervi noted that "no one could feel a comfortable sense of tranquil aesthetic enjoyment in a room whose walls or ceiling visually gave the sensation of being on the verge of collapsing...
...point Lewis notes that "the most effective tools of the anthropologist are sympathy and compassion for the people he studies." Indeed, it was a mean feat to establish a rapport strong enough to permit the frankness and depth of the interviews. At the same time, he claimed that his method avoids "sentimentalization and brutalization. The latter, yes, but when he later states that the poor are "the true heroes of contemporary Mexico, for they are paying the cost of the industrial progress of the nation," he confuses heroes with victims in an unabashedly sentimental fashion. I doubt that any Sanchez...