Word: rapport
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Mockler is less photogenic than Victor Kiam (Who, to use his own words, liked Remington so much he bought the company), but his rhetoric aims to create the same audience rapport as Kiam's TV appearances. "This one's for everybody" is a prime example of what historian of advertising Roland Marchand has identified as "the parable of the Democracy of Goods...
Between talks on arms control and arrangements for a Bush-Gorbachev summit, Baker wants Shevardnadze to experience a different America at a Saturday cookout and Western hoedown. The informal atmosphere, he hopes, will enhance their rapport. The scenario is vintage Baker: relaxed on the surface, complex beneath...
...aviation bar. According to Gerald Sterns, a San Francisco lawyer who specializes in air- crash litigation, "These letters can be very dangerous for the victims if they decide later to file a lawsuit. The insurance company's concern is damage control. What they're doing is developing a rapport with the victims and duping them...
...question of the IOP's role within the Kennedy School has largely been ignored, and members of the search committee say their main concerns still center only on electoral experience, rapport with students and long-term commitment to the school...
...that time there was a rapport between the students and the community," she says. "We told them our concerns, and they listened...