Word: rapspeak
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THEY CALL RUSSELL SIMMONS THE man with the juice. That's rapspeak for power. During the past decade, this streetwise entertainment mogul has amassed tons of it. You want to talk records? He owns six labels, including the pioneering Def Jam. Live concerts? His management company boasts a roster of such seminal rap performers as Run-DMC, Public Enemy, LL Cool J and 3rd Bass. Television? His broadcast and film-production company turns out the popular Home Box Office show Russell Simmons' Def Comedy Jam, a weekly showcase for black stand-up comics. Nobody has done more than Simmons...
Born Stanley Kirk Burrell, he picked up his stage moniker from A's players who noticed his resemblance to home-run king Hammerin' Hank Aaron (the M.C., added later, stands for Master of Ceremonies, rapspeak for band leader). After a two-year hitch in the Navy, Hammer borrowed some start-up cash from a couple of A's outfielders to launch Bustin' Records. He couldn't play an instrument, and he sang with more enthusiasm than finesse, but his first album, 1988's Let's Get It Started, produced three Top 10 singles. And those hits have just kept...
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