Word: rare
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Dates: during 1980-1989
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When CBS last November paid $362.5 million to buy twelve Ziff-Davis magazines (combined monthly circulation: more than 4.5 million), quite a few people thought that the broadcaster had paid too handsome a sum. But CBS Chairman Thomas Wyman remained unfazed, proclaiming the agreement "a rare opportunity to acquire a very successful, well-managed business...
...bright Saturday afternoon, customers at the small bar are sipping, socializing and avidly comparing their drinks. New vodka concoctions? Rare Napa Valley vintages? Bavarian lagers? No. This is High Sobriety, a "beverage boutique" in a North Dallas shopping center, which stocks and serves a storeful of nonalcoholic liquid refreshers. Here are such unspiked delights as Calistoga sparkling water from California, Chateau Yaldara (a sparkling spumante) from Australia, Texas Select "beer," and Carl Jung "Champagne" from West Germany with no kick at all. Cheers! And welcome to the water generation...
...Colleen McCullough's fourth novel began selling briskly weeks before its official publication. The easy explanation is that the vast audience that enjoyed The Thorn Birds (1977) will buy anything McCullough writes. But something else may be fueling this phenomenon. The appearance of perfection in any form is a rare and noteworthy event. News of its arrival is bound to spread, and perhaps, in this case, the word is already out: A Creed for the Third Millennium could well be the most perfectly awful novel ever published...
...much as half of a worker's pay comes in the form of a bonus that is tied to the company's profits or revenues. That makes workers' annual income somewhat unpredictable, especially in bad times, but the country's unemployment rate is only 2.7%, and layoffs are rare. In addition, the Japanese have a reason to work hard and strive for quality because some of their pay is linked to the company's fortunes. Widespread use of profit sharing, says Weitzman, is one part of the Japanese success story that the U.S. can easily and profitably emulate...
...journalism had changed when she and two colleagues raised their glasses at lunch to toast another writer. Says she: "What was in our glasses? Bottled mineral water. Not a drop of alcohol for any of us." Washington Reporter Susan Schindehette also finds abstemiousness among her sources. "It is the rare interviewee these days who asks for a couple of Scotches over lunch," she says. Reporter-Researcher Elizabeth Rudulph tested several exotic new nonalcoholic tipples like Boncontent, a concoction of kiwi fruit and mineral water, and orange-flavored Perrier, as well as countless bottles of water. Concludes Rudulph: "Still water...