Word: rat
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Dates: during 1990-1999
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When Jeff Bezos came to lunch at TIME last month, the second most noticeable thing about him was his laugh, a loud rat-a-tat-tat that startled some of us at first and then became infectious. The most noticeable thing about Bezos, however, was his intelligent passion. He fervently believes that he and Amazon.com will change shopping forever and that it is only a matter of time before you buy just about everything you need, from toothpaste to Tiffany lamps...
...reluctance to mix it up that threatens to turn him into just another noble failure. "The problem with candidates who are disdainful of the process," says Garry South, chief strategist for California Governor Gray Davis, a Gore man, "is that they are disdainful of the process. The rat-a-tat Bradley despises is what politics is. This is what it takes to run for President now." Bradley sometimes seems nostalgic for a politics that never was. American elections have always been pretty rough. The Thomas Jefferson-Aaron Burr battle of 1800 was a major slugfest, and during the 1956 Democratic...
...good Sunday-football ad is about dread--over money (investments), mortality (insurance) and, here, going back to work on Monday morning. In the employment site's Super Bowl spot, straight-faced kids recited career "dreams" ("I want to be forced into early retirement") that spoofed not only the rat race but other ads' phony, chicken-soup-for-the-sell affirmations...
...Rat Cards...
...Those feedback cards--we hate them. They rat on the help," one staff member says. "Sometimes we can't get things out fast enough. I get upset with the students--I call them 'rat cards...