Word: ratan
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...Ratan Tata emphasized that the new car complies with India's emissions laws and even with Europe's much stronger Euro 4 standards. Emissions, Tata says, are "lower than a scooter's today". The company claims the car will also deliver 50 miles per gallon, or better than 20 kilometers per liter, which would make it one of India's most efficient vehicles, and vastly more efficient than the average in the U.S. Chief U.N. climate scientist Rajendra Pachauri, who shared last year's Nobel Peace Prize with Al Gore, said recently that he was "having nightmares" about...
...riding on the the world's cheapest car. In the words of Ratan Tata, chairman of the company behind the upstart econobox, India's "People's Car" will be a "safe, affordable, all weather vehicle for a family which is today traveling on a two wheeler." The entry level model is ticketed at just over $2,500 - or the equivalent of 100,000 rupees or one Lakh - a revolutionary price where the average lower middle class income is $200 a month. (For comparison's sake, in the early 1970s, Honda introduced affordable, good quality Civics at about $2,200, which...
...over-sized headlights act as the turn signals (indicators) and look like cheeky yellow eyebrows above the main lights. It has a top speed of about 60 miles per hour. "Car companies are in probably the most emotive business area that one can find apart from fashion," company chairman Ratan Tata told TIME a day before the big launch. "There will be people who say it looks like a toy, but if you consider the value proposition I think the car is great." (See the 50 worst cars of all time...
...windshield has just one washer rather than two, the metal steering column was hollowed out to save on steel, cheaper bearings - strong enough to perform well up to (70 kph) but fast wearing beyond that - may be used rather than more expensive components. "It's a very tight package," Ratan Tata said. Given the steep rise in the cost of steel, rubber and other inputs in the past few years, it's possible that the entry level Nano might not break even, though Tata made a point of saying the "one lakh" price tag in India will stay because...
Carmakers aren't just targeting India. Tata Motors has plans to export its econobox to Southeast Asia and Africa. Ratan Tata, chairman of Tata Motors' parent company, Tata Group, believes his company can eventually sell as many as 1 million cheap cars a year worldwide. That may be a realistic assessment. Globally, up to 3.7 million such vehicles could be sold annually within the next few years, mostly in fast-growing markets like Brazil, China, India and Russia, says Abdul Majeed, a partner at PricewaterhouseCoopers in Chennai (formerly Madras). "It's all about affordability and fuel efficiency," says Majeed...