Word: ratchet
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Dates: during 1990-1999
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...success of Men's Health--its circulation increased 400% over the past six years; its ad pages were up 20% last year--has prompted competitors to ratchet up their own quotas of service pieces (the industry term for articles that are useful, as opposed to being about Tea Leoni). Esquire, which in its '60s incarnation published some of the decade's defining journalism, has just this month been remade in a more service-oriented mode: the president of its corporate division now describes it as a "tool kit for living." David Granger, a GQ editor who last week was named...
...only slightly, rising to 6.95 percent from Monday's 6.92 percent. For a tricky balancing act, it was a solid first day. If the Fed succeeds in creating a "soft landing," it will be only the third in the central bank's 84-year history. Most previous attempts to ratchet down growth have ended in economic downturns. Greenspan is counting not on the historical odds but the immediate precedent from his own era: when he raised rates in 1994 to slow growth, the tactic worked...
...does not want to launch too strong an attack out of fear it won't deter Saddam. "If you go to some heavier response and Saddam doesn't respond the way you like, the question is when do you stop," Thompson says. "You can highlight your impotence if you ratchet up worry and he doesn't get the message." Scot Woods...
Katzenberg was part of Team Disney when the studio began to ratchet up. At the time Disney did not own a network or any other pipeline into viewers' living rooms. The company calculated that it needed to become a dominant supplier of programming so that it wouldn't be squeezed out by rivals like Fox and Time Warner, which owned cable systems or other outlets for their own movies. Once Disney stepped on the gas, some of its rivals followed suit. Soon a glut of pictures was fighting for screen space. The result: opening-weekend carnage...
...late 1970s, two foundation-sponsored blue-ribbon commissions recommended that the states ratchet up what students paid for a public university education to a third of the actual cost. Nothing happened right away, but afterward the states got into the habit of increasing the cost of higher education whenever a recession would hit--even though recessions are exactly the times when families are least able to absorb higher bills. (Later, of course, when the recession ended, the cost would not be ratcheted back down.) In most states, rising Medicaid costs and tough-on-crime legislation that required the construction...