Word: ratchet
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...victory, an environmental coalition forced MacMillan Bloedel, Canada's largest lumber company, to stop clear-cutting and to stay out of pristine coastal rain forests. The tactic that worked? Getting MacBloe's big customers, such as Pacific Bell (whose phone books were made partly with old-growth wood), to ratchet up the pressure...
...Victor Hugo put it, nothing is so powerful as "an idea whose time has come." And by the mid-'70s enough Tories were fed up with Heath and "the Ratchet Effect"--the way in which each statist advance was accepted by the Conservatives and then became a platform for a further statist advance...
...earliest admirers was Ronald Reagan, who achieved power 18 months after she did. He too began to reverse the Ratchet Effect in the U.S. by effective deregulation, tax cutting and opening up wider market opportunities for free enterprise. Reagan liked to listen to Thatcher's various lectures on the virtues of the market or the minimal state. "I'll remember that, Margaret," he said. She listened carefully to his jokes, tried to get the point and laughed in the right places...
...Helen Hunt woman doesn't vamp. She has no outlaw swagger. She doesn't ratchet her I.Q. down 15 or 20 points to make the boys feel better. She refuses to play the little girl or the doomed diva. Or the perfect woman either, for she knows that flourishing at the end of this millennium is an art and a craft, and not many are up to it. But she has the grit to try. She attracts men, and appeals to other women, by being her own complicated self. Determined woman, staunch friend, strong mate: the sensible siren...
...success of Men's Health--its circulation increased 400% over the past six years; its ad pages were up 20% last year--has prompted competitors to ratchet up their own quotas of service pieces (the industry term for articles that are useful, as opposed to being about Tea Leoni). Esquire, which in its '60s incarnation published some of the decade's defining journalism, has just this month been remade in a more service-oriented mode: the president of its corporate division now describes it as a "tool kit for living." David Granger, a GQ editor who last week was named...