Word: ratedness
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Original predictions for the R-rated comedy's debut last weekend were in the $25-30 million range. So industry swamis were surprised to see that in the early studio tabulation last Sunday, the movie came in a close second to the Pixar hit Up. The following day they were...
Beyond the numbers are the people. At least half of Up's domestic gross has come from its 3-D showings, where the cost of admission is perhaps 30% higher, The Hangover makes its money the old-fashioned way: at regular ticket prices. That means that many more people saw...
Is the commercial playing? While the independent ad-tracking company, ARC, said the commercial was the highest rated domestic ad it had ever tested, others weren't so gung-ho. "Unfortunately, this is just more typical GM," says Robert Lepre, managing partner and principal at marketing behemoth the New England...
The quotes are juicy enough, but part of the fun of navigating through Liquid Generation's video is seeing all the unlikely juxtapositions enabled by editing. The R-rated Aliens ("Stay away from her, you bitch") butts up against the family-friendly E.T. ("E.T. phone home"). Poltergiest ("They're here...
The explosion came, appropriately enough, with Achmed the Dead Terrorist, a character Dunham debuted in late 2007 on his DVD Spark of Insanity. Achmed, a bigheaded Halloween skeleton, is a failed suicide bomber. (He had a "premature detonation.") He has not yet come to terms with his demise - he just...