Word: ratings
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Dates: during 1950-1959
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Since it is difficult to estimate accurately the rate of attrition, the Committee would prefer to have too few rather than too many acceptances. The new policy allows more leeway in getting the correct number in the Freshman class...
...which can afford better scripts, hire more expensive directors, afford big-name stars. The spectaculars are increasing in number, and, at their best, have mounted shows that the weeklies cannot match. As for their worst, TV is discovering what Hollywood has long known: if viewers must watch a second-rate drama, they would rather watch name stars playing...
Three Frowns, One Smile. While the experts are having their say, auto sales are poking along at a rate of 1,200,000 units behind 1957's pace, and dealers have 800,000 unsold new cars on their hands. A few hardy optimists still talk of a 5,000,000-car year. But the industry's realists are prepared to settle for much less, possibly only 4,200,000 cars, thus making 1958 the worst since the steel-strike year...
...will grow is anyone's guess. Some small-car importers put the potential as high as 1,000,000 cars annually. Detroit doubts it. Nevertheless, the Big Three are taking a long, fresh look at the possibilities. General Motors already imports its Vaux-halls and Opels at the rate of 23,000 annually; Ford is deep in the market with 27,350 English Fords this year, will soon start importing the German Taunus at the rate of 8,600 a year. Despite all rumors, neither Ford nor G.M. nor Chrysler plans to produce a small...
...means a "death belt" that will keep humans from reaching space, but it might do some damage to men who live for a long time in a satellite. Van Allen figured that the radiation level inside the satellite might reach about 0.06 roentgens per hour. At this rate a man would receive in five hours his maximum weekly permissible dose of 0.3 roentgens. A small amount of lead shielding would reduce the dose to a supportable level. The crew of an outbound spaceship need not worry about the radiation belt. If moving fast enough to leave the earth, they would...