Word: ratings
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Dates: during 1950-1959
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Caravans & Color TV. Boatmen are happily convinced that they are just beginning to tap the potential market. Banks like to lend money for new boats (the repossession rate is practically nil) and wives who once turned querulous at their husbands' seasonal desertion plead for bigger, headier boats. Boat clubs blossom in landlocked regions. In Arizona, where the boating public numbered only about 3,000 five years ago, there are now more than 30,000-and many of them fan out from Phoenix as far as 280 miles to find water. There was scarcely a man-sized boat in Kansas...
...that, even the board had misgivings, got special permission from the state legislature to raise $200,000 by selling short-term warrants to its Houston bank. As citizens cheered, the board voted to reopen the schools and even to boost the tax rate next fiscal year to $1.75. But trouble was far from over: the bank flatly refused to buy Aldine's warrants, and the schools stayed closed...
...Automakers sold 503,890 cars in April -first half-million month since June 1957 -and they produced 578,825, the most since 1955. More important, the production rate was gaining speed, advanced 13^% from late April to early May, and was 74% ahead of last year's pace...
...Steelmakers poured at double last year's rate, were producing at 94% capacity. Oil production bubbled 14% above the spring 1958 level, and even Old King Coal staged a comeback. Soft coal output was up 29% at 8,300,000 tons for the week...
...reached an alltime high of $1,300,900,000, or 21% above a year earlier. Exports of $1,441,000 were 6% below last year at the same time. The once huge gap between exports and imports has narrowed so fast that it is now running at an annual rate of $1.1 billion, against as much as $6 billion in many postwar years. With U.S. foreign aid and U.S. private investment abroad still high, the U.S. has a $3.3-billion-a-year deficit in payments...