Word: rational
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Dates: during 1920-1929
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...gross profit on sales, taking all departments of business together, was 23.4 percent of the volume of business. The ration of expenses to sales was 12.28 percent. In other words, it cost the Cooperative Society about twelve and a quarter cents, on the average, to sell each dollar's worth of goods. Compared with retail stores in the million dollars year class, this expense ratio is believed to be very favorable. It is the aim of the Cooperative Society to sell goods at the market price the same as other stores, no more and no less. The main difference...
Readers of the "Literary Review,"--they become more frequent every week,--are hebdominally favored with a "Guide" to a "balanced ration for weekedn reading." We approve of the scheme, in fact, adopted it ourself the day we recovered from an afternoon of Sarah Bernhardt by sitting under Billy Sunday in the evening, or vice versa, no matter. But why limit the choice to recent publications? Our own list for the weekend past, after the manner of the "Review," would look something like this...
...point of great importance in constructive social work at the present time is the necessity of a balanced ration. In the old days of long voyages of sailing ships around the Horn and of whalers, men used to die of scurvy,--not because they did not have plenty to eat but because certain necessary kinds of food were lacking. In the same way a man may have plenty to do and yet be starved for some of the necessary ingredients of human life...
...answer, so far as any is now possible, is to be found in leisure time, in community singing, dramatics, social gatherings, celebrations, pageants, neighborhood expression, as compensation for what civilzation has cut out, the balancing of the human ration...