Word: rationale
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Dates: during 2000-2009
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...product just because it comes with a free daffodil," Circus says. "When it's a product they wouldn't want or wouldn't buy without [the daffodil], that makes it an improper decision." Heaven forbid that the consumers be allowed to decide this question for themselves. Whatever the rationale, the European Commission has proposed sweeping away this patchwork of national restrictions and replacing them with a uniform set of lighter rules that would require retailers to provide specific details about the promotion, such as the date it ends and any special conditions, and take steps to protect minors. The Commission...
Gabellini isn't being dismissive of himself or his colleagues. He is simply making the point that behind the glitz is a mission: put the customer in a set--a retail mise-en-scene, he calls it--that seduces him or her into buying. The store, he says, should be...
Smith explicitly criticizes the BGLTSA’s “refusal to engage the substance of Pappin’s argument” and implies that the BGLTSA is either insufficiently industrious or insufficiently clever to marshal a counterattack. While we are touched by Smith’s alacrity...
He has accelerated Big Blue's transformation from a hardware dinosaur to a technology-services dynamo--a firm that, rather than just selling computers and software, can persuade FORTUNE 500 clients to let it provide all their technology needs, from support staff to data storage. Over just the past half...
The U.S. has so far failed to devise a strategy to thwart Kim's ambitions before he realizes them. Many Korea watchers in Washington say the White House's rhetorically bellicose approach toward Pyongyang--underlined recently by Bush's declaration that "I loathe Kim Jong Il," made to the Washington...