Word: rationale
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Dates: during 2000-2009
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Liddy had committed one unpardonable sin, or at least that was the story that several members of Congress wanted to believe. He had agreed to previously planned bonuses for AIG employees who worked in the part of the company that had created many of the insurance firm's losses. Liddy...
"He could get along with everyone. You never did see Charles mad. He always had that way about him to smooth things over, with his calming voice and rational thinking." -Ivry Moon, a former schoolmate. (The State, May 17, 2009)
If you turn this around, it's exactly the same thing happening with the husband. Around 60% of all car purchases today are decided by the woman in the family. And when a neighbor asks the husband why he bought the car, he cannot say, "My wife loved the pink...
What else can brands do combat this recession? They can play off something I call instant justification. When the buyer from the family goes out and buys this Louis Vuitton bag, it's actually hard to remove the guilt factor when she's in the store. She now has to...
In Time Magazine’s Dec. 18 issue, John Cloud audaciously proclaimed that “[then-Senator] Obama has proved himself repeatedly to be a very tolerant, very rational-sounding sort of bigot. He is far too careful and measured a man to say anything about body parts...