Word: rationale
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Back in the day, your operating system was a big deal. It was who you were. Mac vs. Windows was like Catholic vs. Protestant, or Republican vs. Democrat, and about as rational. Now it's somewhere down around Coke vs. Pepsi. Microsoft is still winning the battles - the iPod "halo...
The answers, neuroethicists say, will come not from any pronouncements they might make but from the dialogue they are initiating with the public. "We need to keep this discussion rational," Leshner says, "so that science can advance and society can benefit from the tremendous potential of being able to look...
A SECOND REASON THAT INFORMATION MAY BE SEALED OFF FROM consciousness is strategic. Evolutionary biologist Robert Trivers has noted that people have a motive to sell themselves as beneficent, rational, competent agents. The best propagandist is the one who believes his own lies, ensuring that he can't leak his...
Further studies suggest that in both cases the emotional aversion competes for control with more rational parts of the brain that take a utilitarian view, emphasizing the net savings of four lives. In the up-close-and-personal scenario the emotions are usually strong enough to win.
The story of landscape design has been a centuries-long argument between the "natural" and the "man-made." It's important to remember that these are just two different ways of saying man-made, with the difference being that the would-be natural parks try hard to disguise how man...