Word: rationales
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"He could get along with everyone. You never did see Charles mad. He always had that way about him to smooth things over, with his calming voice and rational thinking." -Ivry Moon, a former schoolmate. (The State, May 17, 2009)
If you turn this around, it's exactly the same thing happening with the husband. Around 60% of all car purchases today are decided by the woman in the family. And when a neighbor asks the husband why he bought the car, he cannot say, "My wife loved the pink...
What else can brands do combat this recession? They can play off something I call instant justification. When the buyer from the family goes out and buys this Louis Vuitton bag, it's actually hard to remove the guilt factor when she's in the store. She now has to...
In Time Magazine’s Dec. 18 issue, John Cloud audaciously proclaimed that “[then-Senator] Obama has proved himself repeatedly to be a very tolerant, very rational-sounding sort of bigot. He is far too careful and measured a man to say anything about body parts...
Just before the official announcement came, Saberi's parents and lawyers, as well as dozens of reporters, had gathered in front of Tehran's Evin prison in anticipation of her release. Reza Saberi, the reporter's father, was visibly expectant, and said that finally "things were moving on a rational...