Word: rationality
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...refugees from the war zone have filled Biafra's towns to overflowing; other thousands are packed into refugee camps that have neither enough food nor enough medicine. At Umuaka Camp near Port Harcourt, where 100 refugees have to share a 15-by-15-foot room, the daily ration consists of two cups of cassava, a starchy, sawdust-like root. When Wilde visited there, a child had just died-it was a year and a half old and weighed no more than eight pounds. Its mother was too weak to brush the flies off the body. "This is a children...
...only way to sell certain analgesics was to make the viewer queasy just watching: faucets dripped acids into the stomach, hammers clanged on anvils in the head. It was getting increasingly difficult to tell whether the little old winemaker was getting tanked on Drano, or pushing Ken-L Ration for hungry Living Bras. Gradually, after 20 years of hard-sell harangue, viewers developed a kind of filter blend up front. They did not turn off their sets; they turned off their minds. Admen refer to that phenomenon as the "fatigue factor," but their research departments know it by the more...
...Service seemed hard, civilian life was no more inviting. Food and gasoline were available only on the ration system. There was little money to spend on Boston night-life. And even free speech was thought an extravagance that couldn't always be allowed. Drew Pearson and Walter Winchell fell victims to a controversial court decision in February, 1943; they were told they could no longer criticize high government officials on their radio broadcasts in this state of national emergency...
...last year they spent $52.5 million to advertise their argument more than 80% of it on television. Accounting for some 75% of the advertising dollars were: General Foods (Gaines and Top Choice-$11.5 million), Ralston Purina (Chow-$11 1 million), Quaker Oats (Puss 'n Boots Ken-L Ration-$9,000,000), Carnation (Friskies-$4.2 million), and Liggett & Myers Tobacco Co. (Alpo-$4,000,000). Ten years ago, the entire industry spent only $21.2 million on advertising...
...quantities of the stuff to refugees but hasn't had much success in selling its tastiness. A lot of it ends up in hog troughs. So USAID people have printed little 'cookbooks' on 'good eating' with bulgar wheat. The refugees still don't like it and want their rice ration back...