Word: rationalization
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There are compensations-of a kind. In the vast Soviet prison system, Vorkuta is classified as a "polar camp," which means that prisoners get better food. The daily ration includes 800 grams of bread and two warm dishes, usually oatmeal, thick soup or beans with fat. There is meat twice weekly, fish four times. Movies, usually Russian, are shown three times a month. Pravda is pasted on the wall...
...fees ranging from $800 for checking a single short commercial to $54,000 for a yearly contract. In Manhattan's 400-seat Avon Theater, he tests ads and new programs on both cross-section audiences and special groups invited by mail (such as dog owners for Ken-L-Ration commercials). The viewers turn in reports to determine how much of the sales message is retained. Since most of his business comes from corporations checking on their ad agencies, he naturally hears many a snide comment about his work from Madison Avenue's and alley. Retorts Schwerin: "Agencies must...
Many French officers had high praise for these tough peasant-soldiers who could fight in waist-deep water, buffeted by wind and rain, living on no more than a slim rice ration and an occasional frog caught in the paddyfields. They moved stealthily in and out of the villages, spotting Viet Minh spies, harassing the enemy by night and playing the part of noncombatant peasants by day. In one sector the sister of a priest led a group of women in dark brown cotton uniforms, their large pockets always containing a few hand grenades...
...What a joy!'' crooned the wife of Food Minister Gwilym Lloyd George,* as ration books were tossed into bonfires all over the nation. But 2,000,000 less experienced housewives, who had never before managed without ration books, were frankly baffled at the richness of the new territory that opened before them. TV screens worked overtime showing the subtle differences between top ribs and shell bones. Newspaper columnists turned epicure overnight, and at the Times Bookshop in Wigmore Street, the 93-year-old Mrs. Beeton's Cookbook, with its cautious presumption that eight pounds of steak should...
...some extent, the end of meat rationing only confirmed and symbolized a freedom that had already arrived by stages. Meat has become increasingly plentiful in recent months, and off-ration purchases of good cuts could frequently be made-for a price. Many Socialists predicted that de-rationing would send prices even higher, but at least Britain's housewives were legally free of one tyrant-the local butcher. Last week, after standing in queues outside butchers' doors for more than a decade, the Association of London Housewives got to their feet once more to stage a rally in Trafalgar...