Word: rationalization
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...coffee a solid citizen can drink is just around the corner of August. Last week more than three million bags (exclusive of military needs) bulged U.S. coffee storehouses. Last week OPA announced that coffee rationing would end by Aug. 11. Next to come off the ration list: sugar...
...More coffee (stocks on hand rose to 3,000,000 bags, tripling the supply five months ago; the Pan-American Coffee Bureau recommended cutting the ration period for one stamp from three to two weeks, predicted it would soon be slashed to a week...
...Connecticut, the Rev. Fletcher D. Parker tried to get OPA permission to make a 140-mile trip to his summer cottage, where he has a Victory Garden. Failing, he went anyway, invited the OPA to stop him, was hauled before a ration board and deprived of gasoline until...
...inverse feedback". Upon hearing this term used for the first time I could not help but conjure up the idea that it referred to a designing female who, intent upon her prey, cajoles an unsuspecting officer into accepting a home-cooked dinner date and then on the pretext of "ration coupons, you know" drags him off to the luxuriant confines of some expensive restaurant, there to prove herself to be an "inverse feedback--or feedbag"--depending upon your mood and your pronunciation...
Unlike most U.S. magazine publishers, many newspaper owners have been loth to ration their advertising or circulation; some of them have taken all they can get. Far from reducing newsprint consumption, a few U.S. metropolitan dailies have asked for (and gotten) extra paper to take care of increased business. In typical, war-swollen Seattle, circulations have soared-the Times is up 30% over a year ago-and so has advertising linage. On scores of papers the want-ad sections have blossomed into big cash-takers, as the manpower shortage forced employers to plead for "Girls...