Word: rationalize
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Dates: during 1940-1949
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...them!") or long-nosed, war-born Mr. Chad ("Wot, no bacon & eggs?"). The free-enterprise champion was Mr. Cube, a personable lump of sugar invented by a 30-year-old ex-newspaperman and psychological warfare expert named Roy Hudson. On millions of sugar cartons, thousands of posters, pamphlets and ration-book covers, Mr. Cube's expressive face and thin, agile limbs have helped launch slogans like "You'll get the lump from Tate, but State will give you the hump." A "Memo from Mr. Cube," hitting state controls, went to 5,000,000 voters...
When the British government raised the lid on the newsprint ration last January, newspaper circulations soared, but none of the dailies rocketed to such stratospheric heights as the Sunday papers. The sexy, sensational Sunday Pictorial, weekend sister of Harry Guy Bartholomew's London Daily Mirror (TIME, Nov. 17, 1947), jumped 730,000, biggest gain for any British newspaper. By last week, the combined circulation of Britain's eleven national Sunday papers had hit an astounding 30 million copies a week...
...should be accomplished all at once, and, of course, as soon as possible. Should the percentage increase only gradually, non-acceptance would soon prove harder for, say, four percent of the college than it now does for ten. Other theorists, far in the minority, propose that a 60-10 ration would be even better...
...Somogyi's conclusion: "The scale is the judge: if the body weight rises, the fat ration must be cut ... Any diabetic whose weight is above the ideal level is definitely mismanaged...
...sometime medical corporal in the Luftwaffe. The Nazis had destroyed his father's practice and he wanted to see them destroyed. After special training by U.S. instructors, he got a new name. For his tools of trade he also got forged identification papers, a supply of Reichsmarks, ration stamps, sandwiches, a revolver, compass and a cyanide tablet. His assignment: to travel 400 kilometers in a broad, jagged semicircle behind the enemy's lines, find where two "missing" German divisions were stationed and make his way back to the Americans...