Word: rationalized
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Once the U.S. people had asked themselves great questions every week. Where is the Fleet? they had asked, not long after Pearl Harbor. How about the second front? they had asked all last summer. Now they worried about more personal matters: drafting fathers and drafting farmers, about ration points, coupons, regulations. Now they wondered why the Americans were not moving faster in Tunisia; once they had known very well the U.S. had, in effect, no Army at all, and Tunisia was a far-off name on an unknown map. The people had even got used to the scrappy little casualty...
This week the 400,000 grocery stores of the U.S. will be well on their way through a violent financial transition. To all grocers, for the duration, ration points will be a lot more important than dollars & cents...
Housewife to Wholesaler. As expounded by OPA, point rationing sounds easy: 1) The Government issues ration books and stamps to the public, and assigns specific point values to foods. 2) The housewife turns the stamps over to the grocer in exchange for goods, and the grocer, in order to replenish his stocks, sends the stamps along to the wholesaler. 3) The wholesaler turns these coupons over to his bank (where they are eventually destroyed) and gives him credit for the number of points they represent. 4) With this credit the wholesaler draws a check in favor of the canner...
...practice the new currency runs into dizzying complications. To get the system going, OPA had to print 150,000,000 ration books. The Government Printing Office enlisted the help of 19 printing companies. The job involved printing more stamps (30 billion-all made counterfeit-proof) than all the postage stamps issued by the U.S. in the past twelve years...
...Monte's ad urging Americans to grow Victory Gardens. The woman in the ad is rolling up her sleeves and saying: "I'm going to have more fruits & vegetables than my ration book allows. . . . And I'm going to do it the patriotic way." Heinz on point rationing: one ad, entitled "Food Buying Simplified!", offered an educational rationing budget form...