Word: rationalized
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...Snake Ration. At Fort Jackson last week, Sergeant Woodrow Weaver, a Viet Nam veteran, faced his class, unbuttoned his shirt and casually pulled out a writhing northern pine snake. "Any time you are going through the jungle and come across a nonpoisonous snake," he advised, "pick him up and put him in your shirt. If you find yourself without food, pull him out and eat him." A poisonous snake can also be eaten, said Weaver, "if you cut his head off just below the poison sacs." Pointing out that rattlesnake meat is "considered a great delicacy" (it sells...
...which is woven into tire cord and tennis nets, safety belts, inflatable domes and underwear. Italy's Snia Viscosa is spending $72 million on nylon expansion, has formed a traveling choir to promote its nylon-based Lilion fiber. Britain's Imperial Chemical and Courtaulds both had to ration nylon shipments to weavers last year, are spending more than $150 million to double their productive capacity. Germany's Glanzstoff and Farbenfabriken Bayer are also doubling their nylon output...
...there are hardly any rumors, and the streets are so empty that even impoverished La Paz, Bolivia, teems with traffic by comparison. The armed militiamen and -women once standing guard in truculent excitement before virtually every public building have disappeared. Life has become predictable, its Latin impulse governed by ration books, arbitrary government edicts and complex forms to be filled out in quadruplicate...
...model: a little sign in the view finder flashes "yes" or "no" to tell the photographer whether the light is right. The company launched the camera in Canada last July, sold out practically all its first month's supply in one weekend, now has to ration its stocks to Canadian dealers. The Swinger says President Edwin Land, inventor of the Polaroid Land Camera, "will find its market among teenagers, young married people and families that want a second camera." To reach them better Polaroid will broaden its distribution system, sell its cameras in drugstores and college book stores...
...doubled its ad revenues to more than $7,000,000 in the same time. Although it limits ads to ten minutes a night, France managed to sell $5,000,000 in commercials last year. Switzerland, which allowed its first commercial only six months ago, has been forced to ration time among more than 170 clamoring firms, expects to reap $5,000,000 in television advertising this year...