Word: rationalizing
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Sweet-toothed citizens, queuing up for the first ration cards the U.S. has seen, heard two hard facts repeated by doctors, dentists, dietitians: 1) we have been eating too much sugar anyway, 2) even if the U.S. sugar ration dropped to zero, we would probably be healthier than we are now. Reasons...
...Europe food is manipulated as a penal and political weapon, to punish and to bribe. In many places food supplies have been withdrawn or restricted in reprisal for minor infractions of Nazi edicts. When students plastered a French town with De Gaullist placards, meat ration cards were canceled for 40 days. In certain areas marked for German colonization, the Nazis withhold vitamins from the population to foster a slave mentality...
Soon every U.S. citizen will have his first wartime rationing book: a folder of 28 stamps, each good for one week's ration (probably ¾ Ib.) of sugar. Housewives will get their books at neighborhood schools; grocers will collect stamps for every sugar sale, pass them on to wholesalers in order to replenish their own supplies...
Come & Get It. There are no less than 39 items on the Army's ration chart. Even the iron rations of 1942 (a can of pork & beans, a can of meat and vegetable hash, a can of meat and vegetable stew, three cans of biscuit bread, enough soluble bean to make a pint of coffee, a square of chocolate candy) are a vast improvement over the "tinned willie" of World...
...decided to shoot the works. Its Wartime Prices and Trade Board has full licensing power (TIME, Dec. 1), by March 15 will have licensed every food & clothing retailer in Canada (some 200,000). But WPTB shares control over supplies with the War Industries Control Board, and has yet to ration anything but sugar...