Word: rationallyã
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...Lacking another motivation like environmental stewardship, little has changed. And second, the up-front costs. Economists now recognize that people often irrationally discount the future; the University behaves similarly, choosing small cost reductions now over large cost savings in the future. The sustainability principles are an attempt to behave rationally??for the University to incorporate into its planning “life-cycle costing,” which simply means considering all the discounted costs and benefits of operating a building over its lifetime...
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