Word: rationallyã
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...Lacking another motivation like environmental stewardship, little has changed. And second, the up-front costs. Economists now recognize that people often irrationally discount the future; the University behaves similarly, choosing small cost reductions now over large cost savings in the future. The sustainability principles are an attempt to behave rationally??��for the University to incorporate into its planning “life-cycle costing,” which simply means considering all the discounted costs and benefits of operating a building over its lifetime...
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