Word: rationer
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...would probably never know the name of the A.T.C. man who gave Blaze his No. 1 priority. Apparently somebody at the White House-possibly tired of wasting good red ration stamps on the meat-eating animal-had asked A.T.C. to ship the dog to Hollywood. So Blaze automatically received the White House priority. General George, red-faced and harassed, swore it would never happen again...
...Need more ersatz goods (wooden toys, non-ration type shoes) to fill the wide craters blasted in their inventories by the barrage of Christmas shopping...
...Deplore scare-rumors of impending orders to ration clothing, like the one that had touched off a buying wave right after Christmas...
Their plan (adopted at a conference of the National Association of Tobacco Distributors in Chicago): voluntary rationing. Retailers will issue as many numbered ration cards to their customers as their stocks permit, and punch once for every pack sold. Dealers will honor only cards signed by themselves. To get cards, customers will have to sign declarations swearing they will hold no other dealer's card...
Thus, reasoned NATD, cigaret-hoarders may be lured back to one source of supply where they can expect a steady though meager ration (NATD anticipated a daily supply of 15 cigarets per person for 1945). NATO's 1,200,000-odd U.S. retailers (except those serving transients only) will follow the plan-or they won't get cigarets. The rest will depend on the conscience of the nation's smokers...