Word: rauscher
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...support in a 1993 article in Nature, which found that college students who listened to the first movement of Mozart's Sonata in D Major for Two Pianos performed better on a spatial reasoning test that involved mentally unfolding a piece of paper. The study's main author, Frances Rauscher, an associate professor at the University of Wisconsin who is also a cellist, went on to do a similar test using laboratory rats. They were exposed to the same piano sonata in utero and for two months after birth, and then let loose in a maze. There they navigated their...
...written two best-selling books on the subject and compiled more than a dozen CDs. "In an instant, music can uplift our soul. It awakens within us the spirit of prayer, compassion and love," he writes. "It clears our minds and has been known to make us smarter." Rauscher is both bemused and sometimes amused by such rank commercialization. "At least somebody managed to make money out of it," she says. But she bristles at the way her findings are misrepresented. "Nobody ever said listening to Mozart makes you smarter," she complains, pointing out that her research showed only...
...Aquinas joined other investors in petitioning executives at Disney and Best Buy until both companies took steps to closely monitor products that could allegedly provoke faithlessness (such as films critical of religion) or harmful behavior in consumers (like those violent video games), according to former Aquinas Funds president Frank Rauscher, who launched its advocacy program in July 1994 and led it until July...
...along, arguments have focused on the bottom line. "How many people are going to buy appliances because you give to Planned Parenthood ... Probably zero, right?" Rauscher asks. "But how many people who are pro-life [would not buy one]? You may get a certain percentage of the public who says, 'I'm just not going to buy their appliances because of that.'" Whirlpool says its changed donation policy was a response to customer pressure, including boycott threats, not Aquinas' efforts. Walt Disney and Best Buy declined to comment...
...Rauscher, now a consultant on shareholder-advocacy issues, is convinced that the approach works--even though companies seldom admit it. "There are a lot of good companies out there," he says. "They just have some things we call 'warts' that need to be removed." Aquinas is prepared to remove them, one by one. --By G. Jeffrey MacDonald