Word: ravenels
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...Post is correct in suggesting that Ravenel's fight will be against Thurmond's legend and seniority, rather than against his stance on political issues or his voting record in the Senate...
...level, the race is one of money and political technique. Thurmond's campaign budget is about $2 million, while Ravenel's is between $800,000 and $1 million. But Ravenel is no stranger to being outfinanced in his campaigns. In the 1974 gubernatorial race, William Jennings Bryan Dorn, his closest competitor, also outspent him by massive amounts. That campaign was similar to the present race, in that Ravenel was running against established politicians. In addition, he faced the difficulty of being largely unknown; 76 days before election day, only 5 per cent of the voters recognized his name. What made...
...impact of his 1974 strategy can best be expressed by the anecdote that one of Bryan Dorn's campaign workers told Marvin Chernoff, the mastermind behind Ravenel's campaigns. After the worker helped an illiterate woman get to the polls, he asked who would be her choice. The woman replied, "I guess you'd better give me the television...
...point is, of course, that Ravenel's techniques were successful because they reached a tremendous audience through television. Moreover, his campaign suggested the change and professionalization that are currently overtaking southern politics...
This year's campaign should be similar to the gubernatorial race, although Ravenel says he probably will not spend quite as much on television coverage. Instead, a large part of his budget will go to flights and trips across the state. And the bulk of his spending will be between June and November, as he does not face any really serious competition in the June Democratic primary...