Word: raves
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Dates: during 2000-2009
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...most creative ways in which rave culture expresses itself is its party flyers. These handouts are to raves what graffiti art is to hip-hop and psychedelic posters were to the acid rock of the '70s. They give vision to rave's sounds. Sometimes--much like rappers' sampling old songs--they appropriate corporate logos with ironic visual twists. The MasterCard logo becomes "MasterRave," or Rice Krispies becomes "Rave Krisp E's." Other flyers employ 3-D images and wild metallic hues that draw inspiration from sci-fi films, anime, even the rounded, flower-power imagery of the Summer of Love...
...Rave iconography is already being co-opted by Madison Avenue, which has learned all about digging up the underground and selling the dirt. TV ads for Toyota's Echo have the trippy look and feel of rave flyers (Toyota is sponsoring a U.S. tour of British electronica acts Groove Armada and Faze Action). Every song on Moby's 18-track album Play has been licensed, popping up in ads for the last episode of Party of Five, movies like The Beach and commercials for Nissan's Altima sedan and Quest minivan. Donna Karan's DKNY label plans to use deejay...
Indeed, some of the biggest acts associated with the rave scene say they are drug free. Van Dyk says he was introduced to electronic music in East Germany, when he secretly tuned in to West German radio as a kid. He didn't need drugs to enjoy the music then, so he figures he doesn't need them now. Moby says he tried smoking pot when he was 11 or 12 so he could hang out with the "cool kids," but that was pretty much the end of his experimentation. Says Moby: "I've never tried ecstasy, I've never...
...storm the charts. A couple of years ago, Prodigy and the Chemical Brothers were supposed to lead the charge. They sold well, but few like-minded acts shared their success. This year it's Moby, and perhaps acts like Alice Deejay and others will follow. Maybe this time rave culture is here to stay...or maybe it'll slip safely back into the underground with alternative rock. With horrifyingly generic teen-pop acts blaring out from MTV's Total Request Live day in and day out, it's a wonder more kids haven't turned to drugs to escape...
...secrets could not be contained. About two years ago, the rave scene in Phoenix began to grow. "It used to be everyone that showed up dressed alike and thought alike. Everyone knew each other. It was sort of a New Age hippie thing. Very cool, very mellow. No problems," says an already nostalgic twentysomething local. "Then it just started to grow. People from the university would show up. Jocks would be there. It was, like, everybody was doing it." As word of the raves spread, police began to hear that a new drug scene was sweeping the city...