Word: raves
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...most creative ways in which rave culture expresses itself is its party flyers. These handouts are to raves what graffiti art is to hip-hop and psychedelic posters were to the acid rock of the '70s. They give vision to rave's sounds. Sometimes--much like rappers' sampling old songs--they appropriate corporate logos with ironic visual twists. The MasterCard logo becomes "MasterRave," or Rice Krispies becomes "Rave Krisp E's." Other flyers employ 3-D images and wild metallic hues that draw inspiration from sci-fi films, anime, even the rounded, flower-power imagery of the Summer of Love...
...deejay, but he also sings and plays with a backing band when he's on tour. His 1995 album Everything Is Wrong sold about 125,000 copies. His critically acclaimed new album Play, which samples old blues songs and sets them to futuristic beats, has already gone platinum. The rave scene is catching on with a new generation of fans, Moby believes, because it offers an alternative to today's version of bubblegum. "The consolidation of all the different record companies under big multinational parent companies," he says, has spawned the current crush of mass-produced teen pop acts. "Your...
...Element promoter Matt E. Silver, who has worked with best-selling electronica acts such as Chemical Brothers and Prodigy. "Now it's about deejay culture." In the movie Groove, the filmmakers refer to that connection between deejay and dancer, between promoter and satisfied raver, as "the nod." Many rave promoters and deejays don't do it for the money. They...
...electronic musician who is definitely getting the nod these days is the American deejay-composer Moby. Most deejays a decade ago were faceless shadows lurking behind turntables. Now deejays associated with the rave scene--like Van Dyk, Armand Van Helden, Keoki and BT--are artists, celebrities, superstars. "If Stravinsky were alive today, this is the kind of music he'd make," says BT, who composed music for the rave movie Go (1999) as well as the PlayStation game Die Hard Trilogy. "It just affords you a broader sonic palette to work from...
...Rave iconography is already being co-opted by Madison Avenue, which has learned all about digging up the underground and selling the dirt. TV ads for Toyota's Echo have the trippy look and feel of rave flyers (Toyota is sponsoring a U.S. tour of British electronica acts Groove Armada and Faze Action). Every song on Moby's 18-track album Play has been licensed, popping up in ads for the last episode of Party of Five, movies like The Beach and commercials for Nissan's Altima sedan and Quest minivan. Donna Karan's DKNY label plans to use deejay...