Word: rawe
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Dates: during 1990-1999
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...million years since the first human ancestor began to walk upright, nothing much had changed. Now something had. Rather than just using sticks and stones to leverage innate abilities--something done by plenty of animals, from chimps to otters to finches--someone had deliberately selected and modified specific raw materials in a sophisticated and consistent way, and with careful intent...
This wasn't just tool use; it was technology. Explains archaeologist Sileshi Semaw, a postdoctoral researcher at Indiana University in Bloomington, who helped find a huge cache of 2.6 million-year-old tools at Gona in the early 1990s: "The Gona hominids [carefully] selected workable raw materials." Since there are no local sources of such materials at Bouri, where the A. garhi fossils were found, the hominids must have carried their tools with them when they traveled there...
...follow that with the "documentary" scenes and, says Sanchez, "treat the footage almost as if it were real. But it turned out to be just so real." Suddenly they had a faux cinema verite thriller. "We knew it was different, and a risk. But as rough and as raw as it was, we knew we should leave it alone." They had their movie. They trimmed the woods footage--"It was like we wrote the script during the editing," Myrick says--and used the other material for a devious docu-promo, Curse of the Blair Witch, that...
...butt is an inch higher than it used to be. You know, the ButtMaster got a raw deal. There were certain religious groups that picketed stores objecting to the name. We had to repackage it as the Lower Body Exerciser...
...midst of all these exclamation points, the correct attitude was to be sick of it already without having seen it. But Brown has created something that shouts READ ME, if only because it's much more raw and immediate than anything else on the stands with such an arty sheen and mainstream aspirations. She's foraged for voices outside the media hothouse and let them vent as if they were at a dinner party (or logged on to e-mail). Physically, the magazine owes its effect to European large-format glossies like Paris-Match and Stern. A run through...