Word: rawn
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Dates: during 2000-2009
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...modern facility-the first such factory to open since the fall of the Taliban-is large enough to produce 40,000 cases of soda a day. But the factory is operating at less than 20% of its capacity. Asked to estimate when the investment might be recouped, Salman Rawn, country manager for Coca-Cola Afghanistan, demurs. "Our break-even point is far in the future," he says, noting that he's currently selling the bottles of soda at a loss because volumes...
...Rawn defends Coca-Cola's $25 million investment in Afghanistan, saying the objective was not just to make money, but also to help industrialize the country. "If you plant a tree you can't expect to have fruit the first day. But if you don't plant at all, you will never have fruit." That sentiment is shared by Shakib Noori, p.r. director of the Afghanistan Investment Support Agency, the country's business-licensing body. Afghanistan imports some $5 billion worth of goods every year, and "half of those products could be produced here in Afghanistan," says Noori. "Dairy, foodstuffs...