Word: rawness
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Dates: during 1940-1949
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...time the doors of Philadelphia's enormous, echoing Convention Hall were thrown open, the army of sweating and rumpled Republicans gradually attained a state of martial hypnosis, like Indians engaged in nights of war dancing. They thirsted for the raw firewater of campaign oratory. And on opening night, as the jammed hall blinked to the glare of flashlights, they got it by the bucketful...
...When Gillette grabbed up Toni for $20 million, Luckman spent $5 million for another (Hedy Home Wave) that was less well known, planned to change all that by thumping advertising. In branching out last week into food products, Luckman had not gone afield: oleomargarine uses many of the same raw materials as soap (Lever's British parent company, Lever Bros. & Unilever, Ltd., and its Dutch twin already dominate the world margarine market...
Most people wonder how he does it. Unlike the famous New York AC "whale" back around 1900, who used to have a dozen raw eggs (shells and all) dipped in mustard for breakfast every morning, Felton eats normally, claiming there is no special diet for hammer throwers today. He weighs only 178 pounds...
Patients were told to give up drugs, forget about surgery, depend on diet and the colored lights. Diabetics should eat raw and brown sugar, expose their bodies to alternate yellow and magenta light; the yellow light was also effective for worms, magenta for heart disease, indigo for pain. Purple would decrease sex desire, scarlet increase it. Gonorrhea could be cured, in early cases, by green or turquoise, in later cases by lemon; syphilis, by two weeks of green plus four weeks of lemon. No matter what was the matter with them, said the gadget's inventor, patients should sleep...
...other hand, the straight technical expertism is still one of the wonders of the movie world. The plain raw slapstick and character comedy are the best to be found-except in better Disneys-since the comic masters of silence. And in every opportunity for the eerie, the cruel, the ghostly, the terrifying, the darkly and mysteriously sad, genuine creative inspiration jumps to life...