Word: rawness
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Dates: during 1940-1949
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...raw fur rancher and broker...
...hero of The Big Sky is a raw Kentucky boy named Boone Caudill who goes West after he hits his Pap a lick with a piece of firewood. In St. Louis in 1830, he and his friend Jim Deakins join up for a keelboat expedition to the wild Blackfoot country at the headwaters of the Missouri. The cargo for trading is mostly whiskey; but their ace-in-the-hole, counted on to save the scalps of the whole company from Indians, is a twelve-year-old squaw named Teal Eye, daughter of a Blackfoot chief...
...almost everyone knows by now, raw material, labor, and manufacturing costs set basic prices, which, in turn, are marked up as goods flow towards shops and consumers. Business men and farmers are well aware of this. But, with unholy naivete, they still hope to sense the imminent price crash in time to slow down or temporarily halt production, having squeezed enough profits out of exorbitant prices to tide them over. This gamble lay behind the NAM's successful war against the OPA last year, and it is this same gamble that seems dangerously close to being lost in the near...
...will keep prices up. But this approach makes even less sense than the removal of price controls did last year; for the present reluctance to buy is not based upon a surplus of goods but upon a surplus of the wrong kind of goods. Making liberal allowances for increased raw material and labor costs, the inferior merchandise dumped in the seller's market this past year has been priced completely out of line with any inherent quality...
...short, manufactures will either have to reduce drastically the price of goods they now make or greatly improve merchandise quality at present price levels. Food and raw material prices need to be eased down, mark-ups on goods reduced, and smaller profits accepted all along the line. Merchandise quality must once mere reflect competition and not indifference. And labor, having gained its wage demands, must rid itself of the 1930's philosophy of stretching out the work. Newburyport has been great fun for the storekeeper, but the real job begins with the producer. If he delays further, a price crash...