Word: rayed
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Dates: during 1980-1989
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Editorial Director: Ray Cave...
...Russell dabbed on Charles of the Ritz perfume in Auntie Mame (1958). But ever since lovable E.T. followed a line of Reese's Pieces to a record box-office gross in 1982 -- and & sales of the candy leaped 66% in three months -- film pitches have become a bustling field. Ray-Ban sent 500 pairs of sunglasses to director Oliver Stone for his new feature, Born on the 4th of July. A scene in Cocoon: The Return was reshot so that Quaker Instant Oatmeal could be displayed more prominently. Companies are now lined up around the block trying to get their...
Editorial Director: Ray Cave...
Laquidara won his biggest convert last week when Mayor Ray Flynn signed an order making Boston the first U.S. city to ban municipal purchases of Shell products. The move is largely symbolic: the city has done only $2,500 in business with Shell in two years. Calling the action "misguided," a Shell spokesman said the company has been a strong antiapartheid voice in South Africa. Boston was joined by Berkeley, whose city council ordered a similar boycott of Shell...
Editorial Director: Ray Cave...