Word: rayed
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Dates: during 1980-1989
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...Ray knew his creation was bound for Yuppiedom when "a Yuppie couple" went to Del Ray's booth in an open air market, and left two empty bottles of Perrier on his counter. Del Ray replaced the beer cans in his display helmet with the Perrier cans...
...People laughed and howled when they saw Perrier in it," Del Ray says. "Then people who dressed and looked like stereotypical Yuppies started buying them. I guess beer doesn't give it a clean image...
...test of Del Ray's gadget in the Quincy House dining hall revealed that a few design changes may be necessary...
...Ray, a 26-year-old undergraduate in business at the University of Southern California, should know the real thing when he sees it. After all, he has been transformed from a pre-natal Yuppie to true breed since he developed the hat. "I drink Perrier, drive a BMW, and don't have an American Express Card, but I'd like to," he says...
Responding to charges that the whole enterprise is his sly way to become a guest on Late Night with David Letterman, Del Ray admits, "Yes, that has been in the back of my mind...