Word: raying
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Dates: during 1970-1979
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...Your article on McDonald's hamburgers was great, but I would appreciate your using this letter so that I may clarify a couple of points. Ray Kroc stated that he forced McDonald Bros, to remove the name McDonald's from the unit we retained in San Bernardino, Calif. The facts are that we took the name off the building and removed the arches immediately upon the closing of the sale of our company to Kroc and associates in December...
Kroc must have been kidding when he told your reporter that we renamed our unit Mac's Place. The name we used was The Big M. Ray was also being facetious when he told your reporter that he drove us out of business. My brother and I had retired two years previous to the sale, and were living in Santa Barbara, Calif. We had turned the operation of the San Bernardino unit over to a couple of longtime employees of ours who operated the drive-in for seven years. Ray Kroc was always a great prankster and probably couldn...
...sputtering offense has shown flashes of competence at midfield but hasn't been able to sustain scoring drives. Senior quarterback George Jerina, who has missed all of his varsity career because of a knee injury, and senior Ray Roach have split time at the Terrier helm...
...licensee gets some latitude in selecting which local promotions and public service projects to bankroll, but no choice whatever as to whether to be a do-gooder or not. Community service is a Ray Kroc obsession, and every McDonald's licensee is expected to spend a generous portion of profits on it. Headquarters gives each licensee a thick book of suggested promotions and constantly prods him to come up with new ones on his own. In New York's Harlem, Lee Dunham, one of McDonald's 60 black licensees, serves free hamburgers to unwed mothers every Saturday...
...other chains all fell on hard times as competitors proliferated. McDonald's will have to scramble harder and harder to stay ahead of the pack. At present, a McDonald's outlet requires a population base of 30,000 to support it in the style to which Ray Kroc is accustomed. The company has already exploited many of the best locations...