Word: raying
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...TIFF became one of the premier brands in show business thanks in large part to its early September date, which perfectly positions the festival as the opening bell for the Oscar season culminating in February. "Toronto is like the beginning of the school year," says Bingham Ray, president of distribution for Sidney Kimmel Entertainment, which is bringing the Ryan Gosling film Lars and the Real Girl to Toronto this year. For the Hollywood press, Toronto is a 10-day feast of films, celebrities and buzz, enough to fill their bellies for the fall. "I have to go to Toronto because...
...audience's feeling about a film at Toronto can become infectious, creating a festival fever and inducing the captive Hollywood press corps to spread the word. "It's an amazing platform," says Ray. A star who works the Toronto party circuit, as Jamie Foxx did tirelessly in 2004 for Ray and as Penélope Cruz did last year for Volver, gets favorable media coverage simply by being available and photogenic. Even a screw-up, like the broken projector at last year's midnight Borat screening, can be a buzz-builder if the celeb plays it right. Sacha Baron Cohen...
...David Ray, TUCSON, ARIZ...
...from helping ease the tension, politicians have sought to exploit it. Mayor Ray Nagin has tended to downplay racial tension in his few public comments on the subject. But many blame him for exacerbating racial disharmony during his successful bid for reelection last year by alluding to unnamed power brokers who were seeking to prevent displaced black residents from returning and, most famously, in his vow that New Orleans would once again be a "chocolate city"; since Katrina, New Orleans' population of 450,000 has dropped to about 300,000, with African-Americans' share going from around 70% before...
...Five beamlines are ready for use, and another four are being designed. One of those, to be devoted to medical imaging, will produce images vastly more detailed than conventional X-ray images. It could also be used in the treatment of patients: there have been promising results from international animal trials using synchrotron X rays to irradiate cancer tumors without affecting healthy surrounding tissue...