Word: rayniak
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Thus did Outboard, Marine & Mfg. Co., the General Motors of the outboard motor industry, unveil its 1955 lines of silent 3-h.p. to 25-h.p. Evinrude motors. With them-plus a similarly silenced line of Johnson outboards-Outboard, Marine's President Joseph G. Rayniak hopes to boost next year's sales 20% over 1954's record $70 million volume. He thinks that by attacking noise he is going after the outboard motor industry's No. 1 enemy...
...After Evinrude merged with Johnson to form Outboard, Marine in 1937, mufflers and other silencing devices were developed under the direction of President Ralph S. Evinrude, son of Evinrude's founder. But the move to silence the entire line of Evinrudes and Johnsons was made after Joe Rayniak took Outboard. Marine's helm in a management shake-up a year and a half ago (TIME, Feb. 9, 1953). Under Rayniak, 64, who started as a toolmaker, the company spent some $2,000,000 in research on sound.* With its silent motors, Outboard, Marine, which now has about half...
...nine. "That's all I thought we were going to do," he said. But, no sooner were the new members elected with the help of Evinrude's votes, than the board, by a vote of 6-3, fired President Evinrude. Installed in his place was J. G. Rayniak, executive vice president and general manager...
...boom lowered? Some company executives hinted that although Evinrude had been president for the last 16 years, he had never actually been the company's boss, but had left such duties to Executive Vice President Rayniak and others. And Board Chairman S. F. Briggs, whose stock holdings are almost as big as Evinrude's, had apparently decided to vote against him. Said one top executive: "There comes a time when it seems desirable to change an organization to conform to the facts of life." But this week, the directors took another look at the facts of life...
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