Word: rayon
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Dates: during 1960-1969
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...Pont de Nemours & Co., world's largest chemicals company, a great-grandson of the founder, who with his late brothers, Pierre S. and Lammot, presided over the company's expansion during and after World War I from munitions manufacturing into paints, plastics, rayon and cellophane, plus a 23% stock interest in General Motors, worth some $3 billion when federal trustbusters finally forced divestiture last year; after a long illness; in Wilmington...
Britain's ailing textile industry boasts many prestigious names, among them the knights and right honorables that British companies are so fond of. But the name that currently causes the biggest stir is that of Joe Hyman. Organizing a small rayon-finishing company only six years ago, Manchester-born Joe Hyman steadily enlarged it through acquisitions, eventually merged with illustrious 180-year-old William Hollins & Co. Ltd., and himself emerged as Rollins' chairman and chief executive. Last week Hollins - renamed Viyella International Ltd. to capitalize on the fame of its lamb's-wool-and-cotton Viyella fabric...
...nation that took its silkworms seriously, Japan was shocked when aggressive Shigeki Tashiro, head of Toyo Rayon Co., stepped up synthetic rayon production and started a Japanese "wash-and-wear" boom. Tashiro now believes that rayon is a has-been, is turning Asia's largest producer of synthetics into newer fibers. Toyo, which has already built several plants abroad, last week was surveying the site for a new Malaysian nylon textile plant at Kuala Lumpur. "If you don't always strive toward new goals," Tashiro says at 73, "you lose vitality. That is disastrous...
...More than attitudes have changed. Courtaulds has increased by 29% its exports of important fibers from Britain, and is now producing at capacity in most of the 20 countries where it manufactures. The company's viscose division, which controls 10% of the world production of that staple of rayon making, increased earnings 60%, winning out over competing nylon makers in securing three-quarters of the British market for rayon tire cords. Courtaulds has expanded its acetate sales for cigarette filters, increased its output of paints, packaging films and aerosol cans...
Little Protection. Sometimes company research moves so fast that it makes a company's own products obsolete. Du Pont's Dacron is giving tough competition to the company's nylon and rayon, and Du Pont has decided to give up making rayon altogether. General Electric's recently announced silicon transistor will sell for half the price of its own germanium transistor...