Word: rayon
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Dates: during 1960-1969
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...toughest task was to develop a throwaway that was soft yet strong and moistureproof. For that, the engineers came up with a three-part design consisting of a quick-drying inner lining of soft rayon-like material, a middle layer of absorbent tissue wadding, and an outer sheet of waterproof polyethylene. By way of acknowledging that babies differ widely, the designers made Pampers in three sizes-"newborn," "daytime" and "extra strength" for overnight...
Five Minutes a Year. A prime reason for Goodyear's historic success has been innovation-or, as Chairman Russell DeYoung puts it, "You can reflect on past glories for five minutes each year, then forget it." Goodyear's firsts include the rayon cord tire in 1938, the nylon cord in 1947 and the polyester cord in 1962. Last week the company's latest creation was introduced: a polyester and fiber-glass tire, which will be sold as a replacement for original equipment tires and is said by the company to have twice their lifetime. More expensive than...
...shoulders-in a small loft in Beverly Hills. "Rudi was doing these crazy sketches, but nobody knew what to do with them," says Bass. But with Gernreich designing and Bass handling the business end, the pair produced a line of loose-cut, tightly belted dresses in ordinary ginghams and rayon tweeds. The operation was tiny, but, says Rudi, "for the first time, I could do what I wanted to do." Says Bass: "It was really a wild line, like a car with wings. Sometimes I thought I was committing suicide...
...great has been the demand that the company has had to put all Kaycel customers on rations; since there is not enough to go around, manufacturers are turning to Du Font's Ree-may, a "spunbonded" polyester, and are also using Kendall's Webril, a nonwoven rayon. Kaycel marketing experts calculate current expenditures for disposable goods made from Kaycel and similar materials at $50 million per year, think the figure could reach $300 million within five years...
Prodded by the press, by state governments and by Congress, which is holding hearings on a tire-safety bill, the rubber companies are rolling out a whole batch of new tires that have some of the most important changes since the introduction of rayon cord (1938), nylon cord (1947) and tubeless tires (1947). Compared with existing tires, they wear longer, are less likely to blow out, grip the road more strongly, and keep their shape better...