Word: rayon
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Entrepreneur of this quadruple play was an Italian count (who likes to be called Mr.), debonair Giovanni Naselli. Born in Manhattan 45 years ago, and hence a U.S. citizen, the count is no Fascist although he spent about ten years making rayon and lire in the Rome branch of the huge Società Generate Italiana della Viscosa, a world leader in cheap rayon manufacture. In 1933 he went to Mexico City, there started his own rayon twisting plant, Cia. Nacional de Artisela. S.A., whose 25,000 spindles now twist 60% of Mexico's rayon yarn and make...
...Mexicans, rayon (in bright colors) is as well loved as tequila and la corrida de toros. But the yarn had to be imported -first from Italy, and, after the war began, from Japan. U.S. yarn costs twice as much as Japanese, but the Japanese yarn is coarse and inferior, and Naselli began looking for some rayon-making machinery of his own. He found it some 3,000 miles away in Easthampton, Mass...
There the Hampton Co., cotton finishers, had set up a 1,500,000-lb.-per-year rayon plant as an experiment, discovered that American Viscose, Du Pont and Industrial Rayon were hard on newcomers, shut their plant in 1939. The machinery has been for sale ever since. Naselli bought it with money raised in Mexico, last week had men dismantling it for removal to San Angel, suburb of Mexico City. By mid-1943, says he, its production will be expanded to 6,000,000 lb., enough to make Mexico virtually self-sufficient in rayon...
...Cotton__Wool_____Silk____Rayon...
Today American Viscose accounts for 31% of the rayon produced in the U.S. Biggest customer is Burlington Mills of Greensboro, N.C. Total net sales have gone from a 1932 low of $30,743,035 to the 1940 high...