Word: rayon
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Inside equipment has been altered and refined. Flower vases are now in the Greek manner; many-hued rayon-silk covers the seats; Egyptian sculpture motives have been adapted for dashboard instruments; vivid soda-fountain marble is used for gear shift handles. With the introduction of non-dulling, non-rusting chrome-nickels, there are more cars with shiny, metallic surfaces than ever before. The hood is sometimes of different texture from the rest of the body...
Byproducts. "Excellent paper can be made from straw, cornstalks . . . artificial gas from straw . . . starch, flour from sweet potatoes. . . . Rayon from the fuzz on cotton seed. . . . Dynamite, linoleum, flour from peanut shells...
Died. Konsul C. W. Kummer, 49, acting president of American Bemberg & Glanzatoff Corp. (rayon), director of British Bemberg, Ltd., Associated Rayon Corp., Kodak A. G. (German); at Elizabethton, Tenn.; by his own hand. He had been suffering acutely from gallstones. The local textile union "deferred any action for the present although there was some difference of opinion between the company and this organization." (See p.15...
...solution: selling cotton from the style standpoint and forgetting it from the thrift standpoint. U. S. prosperity had made many a woman, once a cotton-buyer, a purchaser of silk. The arrival of rayon, essentially a low-priced near-silk, had completed the defeat of cotton. The cheapness of cotton became not an asset but a liability, for textile trade follows the flag of fashion...
...Rome, Ga., is a textile mill. Its cornerstone, another Mussolini gift, was sent last year from the Coliseum's crumbling walls. The American Chatillon Rayon Co. was started on Italian capital. Therein lay the cause for the Mussolini corner stone, the Mussolini she-wolf, which will be formally presented by an Italian mill executive. In the U. S. there are 13 other Romes. No Italian mills have they, hence no she-wolves...