Word: rayonism
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Dates: during 1940-1949
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...reached with private firms, 40 new plants were in operation or planned; five other companies were dickering to set up factories. Biggest of the newcomers is Textron Inc., which abruptly closed its Nashua, N.H. plant (TIME, Sept. 27) and is now finishing the first of five factories to manufacture rayon and other textiles in Puerto Rico. Other new plants include Tele-tone (radio tubes and equipment), Crane China, Fashion Rite Gloves...
...converter. Young Jake had a knack for figures, studied nights to improve it. By 1928 he had risen to treasurer. In that year, Bankers Kidder, Peabody & Co. raised about $20 million to make Cohn-Hall-Marx the base of a textile pyramid integrating many different businesses in the cotton-rayon industry. The new giant was United Merchants & Manufacturers Inc. and Jake Schwab went in as treasurer. He stepped into the president's shoes...
...industry grew fast, but Love's company grew faster. He kept buying small new plants (he now has 81), thus kept abreast of the industry's improvements without too big an outlay. Rayon's recent rate of growth has far exceeded both wool and cotton. Since 1940 the rayon industry has grown 238%, Burlington's sales have risen...
Giant's Stretch. Now Burlington not only makes 10% of all U.S. woven rayon goods, but is also the biggest U.S. producer of ribbons and second biggest maker of nylon stockings. Love keeps a sharp eye peeled for ways to improve Bur-Mil's products. To test Burlington's fabrics, he gets samples of clothing which other manufacturers make from them, and has Burlington's employees wear them. He set up a monthly fashion clinic for the big clothing designers and manufacturers, thus anticipates (and sometimes creates) trends...
With some markets shrinking, flexible Burlington hoped to expand promising new ones. It expects rayon this year to capture 30% of the market for men's summer suits (v. 10% last year). Burlington also expects a big demand for new nylon fabrics for men's hose, nurses' uniforms (quick-drying, don't require ironing), and washable automobile upholstery...